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By Carly Stern For Dailymail.

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Aerie's made plenty of headlines Underclothing campaign panties nail its admirable no-retouching policy, spotlighting stars like Emma Roberts and models like Barbie Ferreira and Iskra Lawrence without a bit of photo-editing in its ads.

But the intimates brand's new Photoshop-free campaign still manages to be shocking — because it features men. Introduced this week, the new AerieMAN site landing for men's underwear has been met with plenty of fanfare — due in part to the campaign that's come with it. The images and video ads feature four 'real' men with chest hair, facial hair, and even love handles, posing it up in sexy boxers, boxer-briefs, and tighty-whiteys.

Aerie has released a new campaign for AerieMAN, feature four 'real' men. The company said the campaign 'is all about spreading the body-positive, self-loving vibes of the AerieREAL campaign to a bigger audience'. The men are introduced by model Iskra Lawrence left Underclothing campaign panties nail, who appeared in a campaign for the brand in February.

In the ad, Iskra stands side-by-side with one of the men, leading the viewer to think the model next to her is another woman. Aerie tapped British model Iskra Lawrence, who starred in one of its women's campaigns earlier this year, to introduce the new dudes on YouTube.

In the clip, the year-old stands side-by-side with another undies-wearing model, facing away from the camera. She turns around, and her voiceover says: Introducing Aerie, for women Aerie hopes to promote body-positivity in all of its customers, no matter their gender.

The campaign 'is all about spreading the body-positive, self-loving vibes of the AerieREAL campaign to a bigger audience. When he turns around, it turns out he's a guy — with a pretty impressive beard. Underclothing campaign panties nail your groove thing: He dances around in a pair of marijuana-leaf-print boxer-briefs. Devon says there is nothing manlier than being comfortable in your own skin. The video also introduced viewers to the four male AerieMAN models.

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He has long, messy locks and scruffy facial hair. It's, like, important to feel organic.